According to the Marine Stewardship Council (MSC), Fishery Improvement Projects or FIPs are “multi-stakeholder initiatives that aim to help fisheries work towards sustainability”. They also affirm that for a FIP to be credible they must “be transparent, demonstrate measurable improvement and are operated in a credible manner”.

The key elements to achieve successful FIPs are:

  • Completion of an MSC pre-assessment
  • Development of an improvement action plan
  • Regular reporting on progress
  • A mechanism to independently verify progress
  • A clear timeline with an end date, generally not exceeding 5 years
  • Commitment to MSC certification

(Retrieved online from

A fundamental part of NETUNO’s operation and philosophy is to remain conscious and respectful for the environment, that’ why we support 8 FIPs worldwide:

  • Snapper in Brazil
  • Grouper & Snapper in Indonesia
  • Grouper in Mexico
  • Octopus in Mexico
  • Lobster in Mexico
  • Lobster in Honduras
  • Squid in China and Indian Ocean Tuna (Even though we don’t sell Tuna, our Wahoo, Mahi, and Cobia are a by-catch result of Indian Ocean Tuna fishing).

We are also a member of Importer Supplier Roundtables organized by NGO Sustainable Fisheries Partnership.

With all these actions, NETUNO is on track to fulfill our plan of having 95% of our products certified sustainable or in a FIP by 2025.